Comparing Obsession in Mary Shelley’s Frankenstein and Aldous Huxley’s

Comparing Obsession in Mary Shelley’s Frankenstein and Aldous Huxley’s After Many A Summer Dies the Swan Authors leave fingerprints on the works they write. Underneath the story, hidden amidst the words, lies a worldview, a concept of humanity, a message. Mary Shelley’s Frankenstein is an entertaining story meant to give the reader goose bumps late at night, but the telling of the story also reveals Shelley’s concept about the basic fabric of human nature. In the same way Aldous Huxley in After Many A Summer Dies the Swan weaves a tale that is part story and part commentary on how humans interact and think and self- destruct. In Frankenstein, Mary Shelley portrays obsession as an anomalous aspect of human behavior resulting when people move away from their basically good nature, while Aldous Huxley portrays obsession as the most intrinsic of all human qualities. This paper will contrast the basic views presented in each book about the origin of obsession and its relation to human nature, giving examples of how the authors’ views are embodied in their characters. In the novel Frankenstein, Mary Shelley presents a view of human nature that is largely positive so long as it does not wander into the dangerous realm of obsession. She speaks of human endeavors and discoveries as being valuable and good. The young Victor is enchanted by scientists who have â€Å"performed miracles† by â€Å"penetrating the recesses of nature† (45). The discovery and contemplation of the natural world is a means by which characters find serenity and calm, and thus come in tune with the beauty of their humanity. In the midst of the sublime wilderness, even Victor contemplates â€Å"divine ideals of liberty and self-sacrifice† (1... ...nts human nature as basically good aside from the selfish obsession perpetuated by withdrawal from normal society and human behavior. Huxley offers a bleaker view, portraying self- obsession as an innate quality ensnaring all of his characters unless they are freed to transcend their humanity and seek another level of consciousness. If Shelley and Huxley were here today, debating the merits of their stance, Shelley may might utter the words of Pete Boone, â€Å"I suppose I’ve been too optimistic.† And Huxley, adjusting his thick glasses, might reply as Propter did, â€Å"Too optimistic in certain directions, and at the same time too pessimistic in others† (188). Works Cited Huxley, Aldous. After Many a Summer Dies the Swan. Mattituck, New York: American Reprint Company, 1976. Shelley, Mary. Frankenstein. New York: Barnes and Noble Classics. 2003.

Magazine Advertisement Analysis: Kotex Essay

This print advertisement for U by Kotex shows a woman driving a convertible in which the written concept takes the edge off the embarrassment some feel about feminine products. (The N.Y. Times, B3)  ·As I looked at the advertisement, it gave me a feeling of calmness with a peace of mind. I felt like I could be that young woman in that car. This advertisement describes the driver holding up her right hand, in a light blue convertible on the highway with the text placed in the sky above the driver, car and the road that reads: â€Å"I tied a tampon to my key ring so my brother wouldn’t take my car. It worked.† (The N.Y. Times)  ·The message takes the edge off the embarrassment some feel about feminine products. In a black block with pictures of the product boxes on the bottom of the page, there’s a question: â€Å"Why are 40% of people uncomfortable with tampons?† Break the Cycle. New U by Kotex. (U by Kotex)  ·Acquiring a new product line, U by Kotex, the brand discreetly constructed its own advertising campaign to speak to these extremely media aware users. The most abnormal advertising technique being used: Kotex accepted the fact that their target market completely understands that they are advertised to or enticed. This way, Kotex made their users dominant, laying order directing in their laps. Being aware of the â€Å"awareness factor† also arranged consumers as brilliant, brand-competent, and witty. (Ad Campaign Analysis) Mitchell 2  ·Wrappers for the individual items come in four bright colors, with the outside packaging is mainly black. Mr. Meurer of Kotex states, â€Å"This has been a institutional type of product, with products that are white and light blue and boring, and what we have is a variety of bold lipstick colors in each pack.† â€Å"What we like to say is, we’re taking the category from institutional care to personal care.† (The N.Y. Times)  ·In general, the inventive arrangement of the advertisement, with the black, grey and white  lettering put together with the apportionment of the scenery, black bottom and the converted images of the products, arranged for an exceptional visual understanding. The surroundings look as if the photo was taken somewhere on a countryside back road, maybe southern California, because of the broad variety of vegetation, and other geographical conditions illustrated in the scenery.  ·Not only does U by Kotex adequately sell their products, but they give much more. Website visitors, UbyKotex.com, which was designed by the New York office of Organic, section of the Omnicom Group, are encouraged to sign a â€Å"Declaration of Real Talk,† pledging to defy societal pressures that discourage women from speaking out about their bodies and health. For every signer, Kotex donates $1 to â€Å"Girls for Change,† a national nonprofit based in San Jose, California, that puts together urban middle school and high school girls with professional women to encourage social change. According to Mr. Meurer of Kotex, â€Å"We’re really out there and we’re trying to touch women and say we care about this conversation.† We’re changing our brand equity to stand for truth and transparency and progressive vaginal care.† (The N.Y. Times)  · The questions are out there in the world, yet they can’t be answered fully. It’s not the 1950’s anymore. Talking freely about many private health problems is no longer taboo. Actually, it’s encouraged, steering toward added awareness and better health care for people everywhere. Society and the media still have not accepted the issues women have below the waist. Sadly, this secrecy and shame about all things Mitchell 3  pertaining to vaginal health have a negative impact on a woman’s body image, self-esteem and overall health. U by Kotex brand wants to help women change the conversation about periods and vaginal care. Help Break the Cycle, so women can begin to feel comfortable their bodies and confident about their personal care. http://www.nytimes.com/imagepages/2010/03/16/business/16adco_CA0.html Works Cited â€Å"It’s time to Break the Cycle.† U by Kotex. U by Kotex, 10 June 2012. Web. 10 June 2012. â€Å"Rebelling Against the Commonly Evasive Feminine Care Ad.† The New York Times. The New York Times. 15 March 2010. Web. 10 June 2012. â€Å"Ad Campaign Analysis: Kotex Reveals Ad Strategy, As Strategy.† 23 Oct. 2010. Web. 10 June 2012.

Office Equipment and Machines

Office work must always be done with good accuracy to ensure quality of the work output. In this case, machines have been of great help to offices in doing much more work at great speed. Every day, different types of machines are used in an office to help workers in their specific tasks. A basic definition of a machine is that it is an instrument to aide in performing a particular task; from the small calculator to the computers, these are all considered machines. Office equipment are consist of different types of machines that aide the workers in doing their job. These machines have different types of classification according to their functions. There are machines that are used for communication, recording, duplicating, etc. Each type of machine does different jobs in order to make the task much easier and for the workers to be able to finish it within a small period of time. Machines such as computers are also needed for keeping records of transactions for future use or basis. Saving files in a computer nowadays are more convenient and a lot easier than putting them in folders and boxes. Today, computers are the most common machine seen within an office. This is because computers can do many functions at once. Machines are believed to function better than a human worker. This is why offices often choose to obtain more machines than to hire more workers. This lessens the employment in some offices. It is true that machines have a great benefit in doing work within an office. But a machine is a mere aide or a tool for the completion of task. Human intervention is still needed in order for these machines to function well. II. Body. Workers need equipment for doing their daily job in the office. These equipment serve as tools in doing their tasks. These are commonly seen on a workers desk, drawers and cabinets. Basic equipment would be; pen, paper, scissors, pins, clips, staplers, and the like. Other equipment in the office are used in presenting, analyzing, storing, receiving/sending, recording, and duplicating and even accounting of data. These are the equipment that have more complex functions than the basic equipment. The computer is a machine that does all of these functions. It is the most convenient type of machine in an office. But although it has the most capabilities, other machines are still deemed to be useful in most situations. For example, you can send e-mails through a computer. This is a type of communication. In some cases, you can also make an outgoing or receive and incoming call with a computer. But since the majority of offices use the land-line or the telephone, it would be convenient to use the latter than that of the former. Another example, printing files are possible with a computer. But to duplicate these files, a photocopier is much faster and an ink-saver in duplicating documents. The office is consists of these various types of equipment. With different functions, they tend to work best with proper handling by an operator/worker. Machines were made by humans in order to help them in their task, not to replace human workers in an office. These machines, like the basic equipment, are just tools that are to be used by people to hasten their work and to improve its quality and quantity. III. Conclusion Office Equipment are aide in maximizing the quality and quantity of an output. And it works best when it is in a good condition. These equipment are still dependable to human for repairs and preservation. Office equipment and machines are useless without human interventions. They would simply be tools if there are no operators controlling/using it. Although it is easier to control a machine than that of a human worker, we should also consider that this is because man is the most complex machine. Man is capable of more things that a computer is able to do. This led to creation of machines which would help in accomplishing tasks or goals.

A Study On Triumph Of Will Media Essay

A Study On Triumph Of Will Media Essay The best purpose of documentary would be to discover of addressing the actual is what Stella Bruzzi thinks may be the purpose of the documentary the ideal method. The ‘aim would be to ‘find an ideal method of ‘representing truth as she says it himself. The three underlined phrases are themselves theoretical conditions that are uncertain, thus this is actually the first indicator that documentary mightn't always accomplish its goal. Documentary-style of movies continue to be under discussion may they be regarding how ‘real, this Stella Bruzzi employs the word ‘find' in the place of a far more powerful and term that is particular. Consequently, what's a really documentary based on advocates that are various? The very first author to make use of documentary like a phrase in his overview of Robert Flahertyis Moana, John Grierson, created his dictum that documentary is meaning of fact'. Griersonis essayFirst Concepts of Documentary contended that documentary was theatreis possibility of watching existence might be used in a brand new talent; the "original" actor and "original" picture are greater instructions than their hype alternatives to interpreting today's modern world; which supplies "hence obtained from the natural" could be more actual compared to served post. Unlike Bruzzi's concept of ‘representing' truth, Grierson thinks in ‘interpreting' it. Meaning could be inform of re enactment. Therefore the issue that occurs is - how practical is just a documentary that's moments and stars â€Å"guiding† the film's circulation? Any re enactment or circumstances that were borrowed could be altered to replicate the concept, which leaves almost no room for truth of the repr esentative. The word ‘documentary' comes from the doc' - to share info on the foundation of proof and evidence to aid it, based on the Merriam Webster dictionary. Within the world of movies and theatre, a documentary is just a movie that's an effort, in another or one single style, toshowreality as itreallyis. Another method of determining documentary may be the requirement because it is to fully capture existence - because it normally seems. It requires to become shot surreptitiously, as the objective would be to seize the unawareness has extended to include several extra elements than its unique description of life. ‘Documentaries' was a phrase used to explain films shot on film-stock, which is really a phrase used to explain celluloid's breakthrough - an item much-less delicate compared to document movie used. It's today arrived at include electronic and movie shows, whether for private-use, created-for-Television or for the silver screen. Documentaries' ongoing objective would be to continuously function to recognize a film-making exercise that catches existence because it certainly is, produce a cinematic convention that stays vibrant and fascinating, and lastly, to achieve and continue maintaining an association using the market. There are many kinds of documentary, however for this composition, I'll pit two different ‘documentaries' and evaluation which of those two, allow it to be nearest towards the above meanings that are various. Success of the Will a propaganda movie produced by Leni Riefenstahl and Super-Size Me is just a documentary by Morgan Spurlock would be the two documentaries I'll consider since their styles are different from one another, which can lead to a fascinating evaluation of the documentaries' objective and the things they achieve ultimately. Success of the May/ Success des Willens In 1934 Hitler recommended that Leni Riefenstahl movie this year's celebration move. Hitler needed an initial-price filmmaker to direct the celebration rally's movie, having insisted earlier that he desired to "manipulate the movie in this method that the market is likely to be obviously conscious that being an instrument of propaganda... They're likely to visit a political movie. After I discover governmental propaganda underneath the cloak of artwork it nauseates me. Allow it to possibly be politics or artwork." Riefenstahl required that her very own organization in the place of from the Ministry For Individualsis Enlightenment makes the movie. Hitler guaranteed to not hinder the recording and decided to this need; he granted her total independence to help make the movie she preferred. Though basically her organization funded and dispersed Success of the Will, there's small question the party really supplied the environment in addition to the resources and every service feasible fo r unimpeded movie saving of the function. This displays significantly about the biasness that's contained in the movie. Hitler's SA were recognized for generating concern, as well as if guaranteed to possess disturbance in her documentary, if Riefenstahl did display anything damaging concerning the Party, it might just imply possibly concentration camp or her disappearance. Furthermore, the film's name was recommended by Hitler himself, meaning that in the end it had been dependent of any force. So they wouldn't be apparent within the group the camera team utilized thirty cameras and were fitted as SA males. Though you will find atleast twelve sequences within the movie where cameras can be detected by the cautious viewer at the office, generally the team operating the movie is extremely well-disguised. Success of The Will (1935) "isn't merely a masterpiece completely by itself, separated from governmental or propagandist factors, however in its psychological adjustment of the market presents the center of what propaganda is all about". (Barsam, 1992, 130) Riefenstahl has the capacity to produce a glorified illustration of the NSDAP, or Nazi party, using the utilization of a music rating that invents Hitler as brave. Her capability to represent a party thus triumphantly is mentioned within the relaxing and shifting bits of cinematography when Hitler analyzes his party to some sacred order and provides his ultimate talk. She catches a substance significantly purer compared to the NSDAP, as well as towards the party's efforts of propaganda does significantly more than justice in a means. About the hand, in representing the NSDAP attractive her accomplishments is visible as misrepresenting along with a point could be attracted between reality and hype regarding, whether her glorificati ons are unjust. With correct movie appearance, the excitement of the ideal Indonesia based on them could be pictured for that Nazis but without immediately talking about the modern culture of the 1930s. The 'what it'd end up like if Nazis dominated' plan could be pictured using subjective visuals' utilization along with methods that are other so long as the 'actual' isn't known, in Germany as communities weren't of competition that is genuine. The thought of representing this in a movie and developing a real competition is nearly mythic, however alone ridiculous. To be able to depict an Aryan planet inventive discussion and obvious lies could be required. The moral ramifications behind this, is to be able to produce this perfect culture the fact that the folks themselves should adjust. The Flag-Bearer picture that is excessively recurring represents meaning attached to Nazism; the banner showing the Swastika symbol's addition shows the party's militarized energy. Like a pattern in propaganda, there's huge focus of the will on military icons in Success, triggered seriously experienced feelings related to the former army might of Germany. The editing of Leni Riefenstahl has an understanding in to Success of the Will as propaganda's standing. For instance, one series during the appearance in Nuremberg of Hitler consists of four pictures; the two shots display the old structures of then a German banner and the town consequently addressing the aged, conventional Indonesia. The next two-shots illustrate a Swastika after which Hitler. This series typifies by connecting the beliefs of the standard dogma having a visionary potential Riefenstahl has displayed the Nazi philosophy of the go back to a legendary epoch. Likewise, prior to the town awakening's picture Riefenstahl links a go of a classic chapel to represent Volakis believed, using the move campsite to indicate the Germany. Furthermore Hinton shows that as consequence of these sequences, Success of the Will is greater than a record of the 1934 Nazi Party Move; it's a record of the town of Nuremberg' where the audience increases a feeling of the wonder and background of the ancient center. Moreover, the usage of Nazi and German banners fits in using the utilization of military icons natural within the 3Rd Reich's propaganda. That is also stated by her; ‘In my cutting-room, it had been probably the most challenging function of my entire life' explaining the job that required atleast five weeks to satisfy. She described that she didn't care much about precision about the display which she naturally attempted to locate an unifying method to modify the movie in ways which may steadily consider the audience from work to do something and to impact from impression. When it comes to the pictures utilized, affection for Adolf Hitler, and obviously a propaganda movie, Success of the will does depict truth with force, they're not all lifeless and never reenacted by Riefenstahl. Nevertheless, it's a partial paperwork of the truth. In my opinion if perhaps there is less of allure proven concerning the rallies it'd have now been a genuine documentary, and also the deeper aspect like ghettos and the Holocaust were protected. The latter might have managed to get a far more objective good article, which makes it of the documentary in the place of a propaganda device. Very Size Me Morgan Spurlock chose to get this to documentary to research the ramifications of particular junk food stores items, and also the junk food businesses, especially McDonalds, about the health of culture. This Documentary examines America developing crisis of obesity aswell. Morgan chooses to consume only the food for four weeks of McDonald. He must-eat among everything about the selection at least one time, and he should do when requested to super-size his dinner. Another agreement of Morganis test is the fact that he is able to just consider 000 measures each day, 5 to reproduce that many typical Americans access it a regular schedule to the workout. He should also consume no conditions, three dinners each day of course if it does n't be served by McDonalds Morgan cannot consume it.Morgan enlists three physicians to help him. A cardiologist along with a doctor all examine him out at the start of the experiment that makes it legitimate since there is technology getting and encouragin g reasoning towards the outcomes of the test. Experts including McDonaldis, of the movie, claim that the outcomes might have been exactly the same whatever the supply of overeating and didn't exercise, and the writer deliberately eaten on average 5,000 calories daily. He ate exclusively McDonald's food consistent with the conditions of the possible ruling against McDonaldis in court papers outlined at the start of the movie. The movie handles such arguments by featuring that the area of the reason behind Spurlockis difficult health wasn't simply the high-calorie consumption but additionally the high-quantity of fat in accordance with minerals and vitamins within the McDonald's selection, that will be comparable for the reason that respect towards the dietary information of the selections on most different U.S. fast food stores. About 1/3 of the calories of Spurlock originated from glucose. Bridget Bennett ROAD, their nutritionist, reported him from " milkshakes " about his extra consumption of glucose. It's exposed toward the movie's finish that more than 12 pounds, and more than 30 pounds of glucose, he used " within the span of the dietary plan. of fat from their food". The diet's dietary aspect wasn't completely investigated within the video due to the clinic's closing which supervised this element throughout the recording of the film. Spurlock stated he tried to copy what a typical diet to get a normal eater at McDonaldis--an individual who might get small to no-exercise--might do for them. Spurlock's consumption of 5,000 calories daily was more than twice the proposed daily consumption to get a sedentary person man, which may add up to no more than 2,300 calories. An average guy eating as numerous calories as Spurlock did might acquire almost a pound each day (that will be approximately just how much Spurlock acquired), an interest rate of fat gain that may not be suffered for extended periods. Furthermore, Spurlock declare or didn't show that anybody, not to mention a considerable number of individuals, takes at McDonaldis 3 times daily. Actually McDonald's is described throughout the film to possess two courses of consumers of the restaurants: you will find the "Heavy Users," (about 72% of the customers, who consume at their restaurants a couple of times a week), and also the "SUPERHeavy Users" (about 22% of th e customers, who consume McDonaldis 3 or even more occasions a week). But no body was discovered who consumed at McDonaldis 3 times each day. Spurlock stated that he ate in four weeks the quantity of junk food many nutritionists recommend somebody must consume in ten years. Although anxiety about junk food provokes, he does not recognize that bad diet isn't the only real reason for obesity, which the he explains is cause enough to think about the obligation must actually maintain the organizationis fingers. What Spurlock does precisely is the fact that their own philosophy is reflected by him. Prior to going for that test and recording it he was obvious in regards to what he desired to display from the end-of it and labored towards it, thus it could be discussed he created the documentary together with his biasness to his concept, and providing more protection towards the latter in the place of causing more stability representation like the impact and stress on Americans from the continuous ads about junk food. Assessment of both documentaries In the data provided above concerning the documentaries under consideration the very first thing that's very important to notice may be the proven fact that Success of the Will was a concept while, super-size Me was the thought of a regular filmmaker Morgan Spurlock recommended by Adolf Hitler. This really is an essential reality to become taken into account since fundamentally goal and the philosophy meant by Adolf Hitler and Morgan Spurlock is what'll ‘direct' the suggestions shown within the documentary, thus, detachment could be sacrificed. For truth in order to truly have a genuine documentary there must be preferably to become totally present, no draw-backs on detachment within the manifestation of suggestions. Adolf Hitler was a dictator ruling over a strong nation like Indonesia, capacity and his impact to pressurise Leni Riefenstahl was undeniable. On the other hand, Morgan Spurlock was simply a completely independent representative. What type of detachment and impartiality (two extremely important topics to replicate truth) may one assume from the representative operating under a master who managed the populace through concern? Each documentaries' reasons are opposites. Success of the Will was meant to be considered a propaganda movie that was political. Propaganda is in the end; a kind of conversation targeted at affecting the perspective of the neighborhood toward placement or some trigger. Propaganda in its simplest feeling, provides information mainly to affect an audience compared toimpartially supplying info. Propaganda frequently provides details uniquely (hence possiblylying by omission) to motivate a specific activity, or employs packed communications to create an emotional in the place of logical reaction to the info offered. The specified outcome is just a change of the perspective toward the topic within the audience to help agenda that is apolitical. Compared to this, super-size Me was not less with making awareness to do. Making consciousness may be capability or the condition to understand, even to beconsciousof occasions, or to experience. Within this degree of awareness, an observer can co nfirms feeling information without fundamentally implyingunderstanding. This implies that Spurlock not aimed at affecting individuals to conscious although totally revolt against junk food but atleast beware of the dangerous ramifications of it. It is left by him upon the market without brainwashing them to create their option. Success of the Will's demonstration is what John Grierson, forefather might categorise under Graceful style. Documentary flourish on the visual of a filmmaker and subjective aesthetic meaning of the various audio that is topic, along with it is chosen within the Success of Will, the same as for various moments. By comparison, Super-Size me is what Grierson might classify under participatory style, by which filmmakers transfer from behind the camera and seem as his test is carried out by topics within their own work-like Spurlock herself and becomes the primary topic of the documentary. The timeframe by which both documentaries are occur will also be essential factors to become mentioned. Success of the Will was set in Philippines, wherever everyone was in the centre of Nazi innovation and political mayhem in 1935. In unlike 2004 America wherever Super-Size Me is shot, the audience's flavor has improved significantly. Viewers of Very Size Me aren't just in the USA but planet around, that wasnot Success of the Will's goal market, the latter was intended for just the Germans. To increase this, Italians in 1934 were equally less informed compared to market of 2004, since among the main problems in those days of Germany was low-education. Thus, propaganda films worked to its total potential as people sort or wouldn't question their very own views; nevertheless, exactly the same CAn't be anticipated from generous thinking people in 2004. Of what market all over the world need now the flavor is from that which was anticipated in 1930's different. Today, reality and truth within controversy's type is what truly gets people's interest. You can surprise if the market of 1930 might have preferred to look at documentary that is actual, imagine if Success of the Will was to incorporate moments in the focus camps might have the market replied towards the documentary? Finally, editing and a large part play in addressing truth. The camera may seize all of the reality there's to become taken, however the market ultimately notice after cutting completed within the editing space what's presented. Representative's selection of pictures, moments and audio is what's fundamentally shown within the documentary. Quite simply, perhaps a few people's option or just one or philosophy is chosen and offered towards the market. The choice of the representative doesn't always need to replicate the truth. Therefore is truth actually displayed in documentaries? Summary Bibiolography:  · Stella Bruzzi, New Documentary: a vital Launch, Routledge, 2000  · Paul Ward, Documentary: The prices of truth, Wallflower Press, 2005  · Bill Nichols, Launch to Documentary, Indiana University media, 2001  · Michael Renov, Theorizing Documentary, Routledge, 1993 * Lee, J., 2008 08-may"Propaganda Methods in Early Documentary Videos: An in depth Evaluation with Eight Products"Document presented in the yearly assembly of the Organization for Training in Writing and Mass-Communication, Marriott Downtown, Dallas, ILOnline.2009-05-23fromhttp://www.allacademic.com/meta/p272071_index.html * Henrik Juel, Determining Documentary Movie, http://pov.imv.au.dk/Issue_22/section_1/artc1A.html * Malene Jorgensen, What's a Documentary? Determining the Faculties of the Documentary Movie, http://documentaryfilms.suite101.com/article.cfm/what_is_a_documentary, Sep 11, 2009 * http://en.wikipedia.org/wiki/Leni_Riefenstahl * Jill Godmilow, in discussion with Ann Louise Shapiro, How actual is actual may be the truth in documentary film? http://www.nd.edu/~jgodmilo/reality.html * http://classes.design.ucla.edu/Spring04/161A/projects/Wes/Exercise_B/mainpage.html * Sue Abbott, Video analysis: Nazi philosophy in Leni Riefenstahlis 'Success of the Will', http://www.helium.com/items/468495-movie-analysis-nazi-ideology-in-leni-riefenstahls-triumph-of-the-will * Caoimhe Crinigan, Video analysis: Nazi philosophy in Leni Riefenstahlis 'Success of the Will', http://www.helium.com/items/1463308-the-nazi-filmmaking-of-leni-riefenstahl-to-be-deplored-and-respected * http://www.oppapers.com/essays/Supersize-Me-Conceptual-Analysis/141479 * http://www.megaessays.com/viewpaper/28660.html * http://en.wikipedia.org/wiki/Propaganda * http://en.wikipedia.org/wiki/Awareness * http://en.wikipedia.org/wiki/Documentary_film * http://en.wikipedia.org/wiki/Documentary_mode * http://en.wikipedia.org/wiki/Super_Size_Me

Microbiology Final (Research Project) Research Paper

Microbiology Final ( Project) - Research Paper Example Excluding the Reston subtype of Ebola virus, all other types cause infection in the humans (Reddy 2002). The virus was identified initially in the year 1967 in Marburg, Germany after the presence of this virus was seen in workers of a laboratory. This was owing to their continuous contact with monkeys in the laboratory (Carruthers et al 2005). Ebola viruses are structurally classified as complete viral particles which show pleomorphism in their shapes. It can be long, filamentous or in circular forms. The dimensions of the virus are length of 14,000 nm and diameter of 80nm, encompassed in a membrane composed of lipid molecules. Ebola is a single-stranded RNA virus and it multiplies through the process of asexual reproduction, budding. Ebola virus consists of seven structural and one non-structural protein. Nucleoprotein is the major structural protein and others include virion structural protein (VP) 30, VP 35 and large protein (L) (Georgiev 2009). Ebola virus’s natural habitat is still not completely known by the microbiologists but it has, however, been established that Ebola virus is an animal-borne or zoonotic virus. Therefore, it maintains its natural reservoirs in animal hosts (Reddy 2002). Ebola life cycle initiates with the entry of the virus into different types of cells through the viral surface glycoprotein which regulate the entry of the virus. Figure 1 provides an overview of the entry of the virus into the host cell. Certain receptors on the cell surfaces promote the entry of the virus and render them vulnerable to the attack of the virus. These receptors include folate receptor-a, proteins of C-type lectin family and L-SIGN receptors expressed on Jurkat cells, macrophages and endothelial cells respectively. Once, binding and fusion of the virus in the cells is complete, the viral genome is uncoated. However, little is known about this process. The

SWOT Conversion Essay Example | Topics and Well Written Essays - 1000 words

SWOT Conversion - Essay Example They thus provide impetus for strategic changes within the managerial and marketing processes for improved performance. As Marketing Manager of Tesco Plc, I would be evaluating the SWOT analysis tools of Tesco against that of its competitor, IKEA, UK, in its furniture segment. Overview of Tesco Tesco Plc. is one of largest global supermarket chains with workforce of 472000 strong people in more than 4811 outlets across 14 countries (tesco, 2010). As a leading food and non food supermarket, it has created a niche market position in UK and across the globe. Its non food segment, especially the furniture segment directly competes with IKEA which is a leading home furniture retailer with a global presence. Though a relatively recent entrant into this area, Tesco has been able to make significant inroad into this market and compete with the market giant like IKEA through sustained efforts to diversification based on changing preferences of people. Tesco strength lies in its strategic plan ning that has effectively relied on marketing tools like SWOT and Porter’s five force analysis to gain leverage against its competitors in the field. Critical analysis of SWOT theory vis-a-vis IKEA SWOT analysis IKEA’s major strength is its global brand with emphasis on sustainable business practice and cost consciousness. It extensively uses renewable materials through design innovation, reducing wastage and promoting environment conservation in its supply chain management. Tesco, on the other hand has long since been a promoter of sustainable development and has continuously strived for highly indigenous techniques for carbon footprints. It has increasingly introduced organic food and non food item in its ever widening product lines. It is committed to carbon neutral policy by 2050 and diligently helps its customers to considerably reduce their carbon footprints by 2020 (ibid). Tesco has also been a leader in providing its customers with quality products at very comp etitive prices. Tesco’s Clubcard is testament of its huge database of satisfied and committed clientele which boasts of over fifteen million active members! Clubcard is a unique way of rewarding its customers through discounts vouchers and reward points. It has in fact become one of major elements of competitive advantage against IKEA. The IKEA’s KPI or key performance indicator broadly relies on its IWAY process for defining its social and environmental compulsions for its products and its various supply chain partners. Tesco has formulated stringent guidelines under ETI or ethical trading initiatives that promote sustainable practices across all its business partners. IKEA’s design initiatives for its furniture and furnishing, is highly creative. NORDEN and LACK tables, OGLA chairs etc are exemplary examples of waste management. It has also refined its transportation logistics to reduce carbon footprints. TESCO’s ergonomically designed state of the art furniture are cost effective but it nevertheless needs to improve its waste management policies on production through more creative inputs. Not many of its items are made from waste but introduction of products made from paper mache has increasingly become popular amongst the masses. Tesco believes in forging alliances with local

Invasion of Privacy Research Paper Example | Topics and Well Written Essays - 2000 words

Invasion of Privacy - Research Paper Example However, it is also notable that the media, being the major tool for information broadcasting, is protected through the freedom of speech, which can be used to challenge and defend its mandate to avail information to the public. On the other hand, it is possible to find that the media may not disclose information such as names of the subject of discussion if there are no hard facts to prove the statements but the reader or listener can easily tell who the person being discussed is (Cate, 2000). In such a context, it becomes difficult for a person to press charges against the media for character damaging or defamation. This paper is a critical evaluation of the right to privacy. The Right to Privacy The right to privacy is fundamental, though not absolute, as it protects human dignity. Apparently, every person has weaknesses, which, if brought out to the public, may influence negatively in shaping public opinion, which may in turn affect the success of such a person either in the soci al or political life (Alderman, 2001). For example, public offices such as the presidency, legislature, and judiciary among others require people of high integrity not withstanding that the office holders are also human beings and are prone to making errors. It therefore goes without saying that the fact that such people are public servants does not mean that the public should have unauthorized access to their private information such as family life, financial information, and medical records among other delicate issues that may relate to them. The European Convention on Human rights through article 8 protects citizens’ family and private life from intrusion by the state or other agencies (Alderman, 2001). Generally, there has not been a definite definition of privacy but it is worth noting that there are four major categories that have been acknowledged across the board. These are for example; information privacy, physical privacy, communication privacy and territorial priva cy (Alderman, 2001). With regard to information privacy, every citizen has the right to withhold any information regarding himself be it personal data, health status, among others. Personal data for example credit card information, bank details should not at any given time be accessed by a second party unless there is a court order demanding the same to be availed in circumstances such as if a person is being investigated for crimes such as corruption, money laundering among other justifying conditions. Most of the constitutions including that of the US indeed do not have specific statutes guaranteeing the right to privacy though most of the privacy issues are covered in other statutes related to human rights. However, it is observable that the US constitution, through the 9th amendment, offer a blank check to the courts enabling them protect human rights that are not included in the constitution (Kennedy, 2003). This means that the courts have the prerogative of ensuring that human dignity is respected and one way of doing so is by protecting their privacy. On the other hand, the government reserves the right to access personal information for the use by its agencies but this must be in accordance with the Privacy Act of 1974.